{ Shaping the meals of tomorrow }

The SEEDS of CHANGE™ Accelerator fast-tracks growth for early stage food businesses that are building a healthier and more sustainable future by shaping the meals of tomorrow.

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{ Our Mission }

The SEEDS of CHANGE™ brand was founded in 1989 with a revolutionary mission: to change the way we produce and eat food, from the ground up. Our Accelerator represents the next step of that mission, by supporting the next-generation of business transforming the way we eat.

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{ What we are looking for }

We want to work with next-generation businesses that are making
a mark on the future of food in one or more of the following ways…

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Sharing World Flavors

Bringing flavors, ingredients, and experiences from around the world to everyday consumers.

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Plant Based Eating

Delivering plant-based products that address growing concerns over health, resources, and animal welfare.

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Creating with Care

Feeding consumers’ appetite for artisanal products made with care and craftsmanship.

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Easy-Meal Solutions

Embracing new formats and delivery methods that make buying, preparing, and enjoying food more seamlessly and convenient.

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Responsible food

Tackling the issues we face head-on by ensuring a transparent supply chain and developing sustainable products.

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{ Why Apply }

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Grants to Grow

$50,000 grant: $25,000 no-strings attached upon acceptance, with variable grants up to $25,000 to fast-track growth.

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Bespoke Program

Customized 4-month program for each company in their biggest need areas, delivered via hands-on mentorship from top leaders at Mars and its comprehensive external network of successful entrepreneurs, investors, and subject-experts.

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Space to bring your ideas to life

Dedicated work space right at the heart of Mars Food Headquarter in downtown Chicago to provide a hub for mutual learning, connection and access to Mars resources and network.

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Learn from the best in the industry

Find your recipe for success working with our two key accelerator partners:

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{ How it works }

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Application

Tell us your story. Apply online and let us know how you are shaping the meals of tomorrow.

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Selection

Our chosen finalists will then have the opportunity to pitch their companies and meet with our leaders, mentors and partners. Six start-ups in the U.S. and four in Australia will then be chosen to enter the Accelerator program.

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Acceleration

This is the heart of the program. We will work with you to identify your needs and then build a bespoke 4-month program for growth. Hands-on mentorship. Funded support. Marketing, operations and R&D development. Whatever you need, this is where you’ll get it.

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Graduation

A chance for the six start-ups to share your experience. To compare notes. To celebrate your growth journey. And also to unlock opportunities and pilot partnerships with Mars Food.

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{ Advisors }

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Stephen Badger

Chairman of the Board

Mars Inc.

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Fiona Dawson

Global President

Mars Food and Multisales

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Rohan Oza

Co-Founder & Managing Partner

CAVU Venture Partners

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{ Mentors }

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{ Core Team }